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Personal branding is becoming more and more prominent in this digital age. Everyone needs to stand out and be different in some way. We have seen a large increase in entrepreneurs and freelancers in these past few years alone. This trend is expected the continue, if not increase more in the near future.
Let’s take a look at great personal branding campaigns and how you can implement these reputation strategies. At the end of this article, we will dive into the personal branding of Gary Vaynerchuk. A wine enthusiast turned millionaire, who owes a large part on his success to his personal branding efforts. After you are done reading this article leave us a comment below! We would love to hear your thoughts and ideas.
If you work as a freelancer or entrepreneur you know that consumer influence and reviews can make or break you. This goes for individuals as well, how you act and what you post on sites like Facebook, Twitter, and Instagram have everlasting effects on your reputation.
For example, when applying to college or a new job, the individual reviewing your application will most likely browse the internet before reading your resume. Nobody wants to hire an individual with a poor online reputation. It is not a good look for them.
Let us walk you through from start to finish on the best personal branding characteristics and tips. You can use these to promote yourself online and improve your reputation on the internet.
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Personal Branding… What is it?
Personal branding is the perception others have about you.
In other words, when someone says your name, what do people think? Maybe you have great networking expertise, or you have great communication skills, it could be as simple as being a great person to work with.
Whatever the case may be, perfecting the way you market yourself both on and offline will be the difference between having a few clients and having thousands.
The concept of personal branding (formerly known as “self-positioning”) was introduced to the world by a man named Napoleon Hill. Author of the award-winning book “Think and Grow Rich”. Hill coined the term “personal branding” in 1937. Even to this today everyone is (or should be) concerned about their personal reputation. The internet is a double-edged sword, make sure what appears is always positive.
The art of branding was initially created to help consumers trust the seller or other party involved. This quickly changed as individuals started to brand themselves. Whether you are seeking employment, applying to a school, or just want to build a name for yourself, personal branding is a powerful tool.
** WATCH – How To Think & Grow Rich (This Will Change Your Life!)
Characteristics of a Good Personal Brand
When brainstorming ideas on how you can better your online reputation, think of influencers you hold to a higher standard and mimic their actions. Don’t copy but get ideas. Post content similar to them but with your own twist. Get creative but only publish content you can be sure will generate a lot of engagement. Nothing is more discouraging than spending hours designing something, posting it online and received no interest.
Now back to the topic of influencers, what about them is so? Here are the best characteristics of a good brand in our professional opinion.
Having a positive personal brand may be enough to grant your admission to your dream college! Just make sure your background check is in good standings.
Nowadays consumers want to be included in everything. A great trait many successful individuals have is that they are an “open book”. Meaning they disclose everything about themselves to their followers or potential clients. This may seem like you are leaving yourself vulnerable but being relatable and personable is very appealing to nearly every consumer.
Creating loyalty and relationships is the key to being successful. People like it when you talk about your flaws in addition to what you can provide them, it shows you are human. Everyone makes mistakes but it is those who embrace the negativity that excels.
We see this happen almost every day with serial entrepreneurs like Gary Vaynerchuk, by releasing daily Youtube videos he is able to keep his audience engaged for the long-term. His goal is to stay relevant amongst his industry and he does this by giving away a lot of advice and tips for free. This also includes responding to backlash and negativity, in addition to promoting yourself in a positive light.
At the end of the day, as long as you remain open with your followers you will build a great foundation for success. Responding to both the good and the bad will reflect positively regardless of the situation. By ignoring these issues your target market may get the impression you do not care about what they think.
So you want to grow your personal brand but you do not where to start? Embarking on the journey of branding yourself can be troublesome when you have little to no engagement currently. Have you ever wondered why other individuals succeed when their content is subpar?
This is all thanks to what we like to call “social proof”. This characteristic or idea is when individuals are more inclined to read an article or buy a product that has 100 reviews and dozens of comments and social shares compared to the same product from a different account with zero reviews/comments/share/etc.
Everyone is guilty of this from time to time, think about when you shop on Amazon you only purchase from companies with positive reviews. Personally, I skip past articles or products on Facebook that have less than a dozen likes or comments. Why? Because if nobody else likes this product why would anyone want to buy it?
This will be the longest part of your personal brand-building experience. It is going to take some time to establish yourself online if you are starting from scratch. Start to reach out and create relationships with established people in your field or area of study. Many social media influencers will accept a small payment for them to feature your account as a post or on their timeline, this is an excellent way to quickly scale yourself online.
Furthermore, ask for feedback. People love it when others acknowledge them online. This could be as simple as replying to a comment or sending a personal message directly to them. It sounds ironic that you need followers to gain followers but the idea of social proof has been around since the start of social media when sites like Myspace and Xanga were created long ago.
Honesty & Integrity
This one should go without saying, but we wanted to include this into the mix of what makes a successful brand, well… successful. When it comes to creating new relationships and putting yourself out there in the world you want to make sure people trust what you are saying.
Those deemed trustworthy do not have to work as hard to sell a product/service or to establish new relationships.
Be Active in Community
Another great way to get your name out there is by attending events in your local area. Networking is a powerful tool and if done correctly can scale your reputation rapidly in a positive sense. References, testimonials, and collaborations are excellent ways to engage with your target market or simply grow your personal brand online in general.
This touches back on the notion of “social proof”, individuals are more likely to interact with a post online if they see others have liked and commented on it. This may be a tough concept to get down at first and this is what many individuals struggle with as they attempt to build a personal brand on the internet.
Your goal is to gain as much exposure as possible. The best way to do this in our professional opinion is to work with an influencer who has similar interests and ideas that would benefit your viewers as well. Sending direct messages is a sure-fire way of obtaining assist or acceptance from an influencer. If you are unfamiliar with “influencers” they can be a celebrity or a person just like us, who has created a massive following online.
These individuals can post one photo/video online referencing you and have thousands (if not millions) of users seeing it. If you are just starting out and have not built a relationship, your desired influencer might accept a small payment in exchange for a feature.
Creating a good name for yourself is one thing, you need others to see it or its pointless!
Publish Quality Content
When it comes down to it, if you are not providing quality content that is creative and appealing, you are going to have a hard time building your audience. Do not repost or reuse information from other accounts or individuals. You are creating YOUR OWN BRAND, not copying someone else. Therefore, it is imperative that you take the time to sit down and create your posts specifically catered to your target audience.
Be patient and do not rush yourself when posting photos and videos online, however, keep it simple and to the point. One staggering statistic is that 70% of Instagram posts are never seen by their followers! Instagram does this in order to weed out accounts that excessively post content (10+ times per day) and flood your feed. That is way posting often, but not too often is important.
You can fix this by focusing purely on your engagement (likes and comments). Ask your followers to comment! It works. Ask for their opinion on your post, or if you post a video ask your followers to “tag a friend”. As many times people may disagree there are tons of people on social media still utilizing this method to grow. All you need is 1000 loyal followers to grow a powerful brand.
The most important factor of publishing content online is the timing. Research the most optimal posting times for each social platform that way you can schedule your posts ahead of time, instead of randomly picking a time and hoping a higher volume of followers will see it. Here are the most optimal times to post online, we have broken each major social platform down to further assist.
The Best Personal Brand of this Era.
Over the past few years, you have probably heard this name a lot! Gary Vaynerchuk (Vay-ner-chuk) is an entrepreneurial guru who stops at nothing to accomplish his goals. He has been building his personal brand since the release of Google Adwords! Yup, that’s right, decades of practice and promoting himself online at a straight shooter who loves to curse, yet he is wildly successful. Partnered with his brother, they both operate VaynerMedia who represents large corporations like Budweiser, Stainmaster, Swedish Fish, Halls, General Electric and many more!
Gary Vee has consistently released content about himself EVERY SINGLE DAY for the past 2 decades. Admittedly he opened up and said it was a tough journey and many lonesome nights but now he is one of the best, if not the best entrepreneurs of this era.
Gary Vee stands behind one belief when creating content for his viewers. The document, do not create. This may differ depending on the type of branding you desire but as a whole, he believes my filming yourself over and over not only will your viewers appreciate it but you will become more comfortable and less nervous over time. After almost failing out of school, Gary Vee is now worth over $160 Million by teaching the company why they are failing and how they can fix it, alongside growing as a whole.
Please watch the video below on how eye-opening the world of personal branding can be. As Gary Vee says “jab, jab, jab, jab, jab” because one of those will connect with your audience and once you find that window of opportunity your life will change for the better, forever.
What Are The Next Steps?
In this digital era, having and maintaining a strong web presence and personal brand is more important than ever. Personal branding allows you to stand out from your competition. Working on personal branding is somewhat of a requirement for most.
Call us today, we will sit down and design a plan perfect for you. You tell us how you want to look online and we will make it happen. What are you waiting for? A year from now you will wish you started today, think of where you’ll be.
Whether we assist you with your personal branding campaign or not, make sure you choose a reputable company to assist. You are more likely to gain faster results if you have our teamwork on this for you. 5 sets of eyes instead of 1 will only quicken the process.
In conclusion, characteristics and personal brand examples listed above should get you on your feet on where to start. This will be a learning experience, do not give up when you don’t receive instant gratification. Hang in there, if you are providing quality content people will find you. Now that you have a good understanding of how personal branding works give us a call, we would love to hear about what you can offer and how we can make your life easier along the way.
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