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Reverse SEO, also referred to as suppression is the way digital marketers and search engine optimation experts push down an unwanted link that appears on the first several pages within search engine results.
So, have you ever Googled yourself and were surprised at the search results?
Google does an excellent job at pinpointing to most relative articles based on the words you type into the search bar. But what happens when you see something negative?
What steps can you take to clear those pages of search results from the public eye? There are various reputation management strategies you can begin to implement today such as writing articles with long-tail keywords, eliminating broken links across your entire website, optimizing specific keywords, and avoiding keyword stuffing. Defining a great content strategy should be completed early on in the marketing plan and such include efforts towards your page optimization efforts, online marketing, website design, and where improvements can be made.
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65% of people view an online search as the most trusted source of information. That’s a higher level of trust than any other online or offline source.
This can happen to anyone, business owners, and individuals. We decided to come up with several tips and tricks to assist those attempting to hide pesky negative online reviews, old embarrassing photos, and/or bad press that may hinder your overall success.
The best way to maintain a positive reputation online is to routinely monitor and reverse search engine optimization anything that is deemed detrimental to the overall success of that business/individual. In order to accomplish this, you must conduct a background suppression or removal solution to wipe the internet of your personal information.
Now let’s take a deeper look into how reverse SEO works and what you can start implementing today in order to promote yourself in a positive light online. What can you do to better your negative content removal efforts?
Online reputation management plans are essential for everyone. Consumers turn to the internet for answers to all their problems, make sure you know how to handle your before it ruins your life. After speaking with our team you will be designated your very own SEO consultant that can conduct optimization effort audits on your behalf to see where optimization benefits to most.
How to Reverse SEO Specific Web Pages on Google.
If you are currently struggling with a negative link on the first page of Google there are several things you can do to push it further down the result pages. Whether you have one negative appearing or several within Google’s web pages, here is a list of 4 ideas you can start implementing today to avoid a brand crisis down the road.
There are many things we do every day as business owners that may ruin the optimization efforts of our websites. Using the best keywords for SEO are a must, make sure you are going after the organic traffic with keywords that are heavily searched and used in your industry. Forgetting to do so is bad for SEO and will hurt your efforts to obtain a position on the first page of Google.
1. Content Creation
When it comes to making a name for yourself or your brand, especially on Google, you must promote yourself as much as possible. Whether your efforts are paid or organic, consumers want to read about the most trending, up-to-date news. Select keywords to use within your content, this is good for optimization efforts. Bad practices, for example, would consist of keyword stuffing your articles, Google hates this and will penalize writers for trying to “beat” the system. Keyword stuffing is when you place your keyword in your article more than that account for over 2.5% of the text.
For businesses, this could be as simple as publishing a few blog articles on your website each week or undergoing various public relations efforts such as press releases. Press releases are one of the most effective ways to perform reverse SEO for a bad review, negative article, or an unwarranted photo. Typically these media outlets have high domain authority and are viewed favorably by Google. This is why you always see news stations and large publishers in the top positions of each SERPs (Search Engine Results Pages).
Make sure the include your list of keywords whenever possible. Google will scan each page to decipher where to place you within the search engines ranking pages and the more narrowed in your content is the better shot you have at ranking favorably on Google, Bing, and Yahoo.
Create a content release schedule, this way you can plan your posts and publications ahead of time in case your personal schedule gets busy. A good content strategy is key and is the foundation of your campaign. Make sure your goals are clearly defined and in line with your overall online marketing strategies.
Since Google does not penalize web pages based on whether you like it or not, you must remain proactive by repeatedly putting out more and more content.
Use tools like SEMRush to find the best keywords to use in order to outrank the article in question.
Furthermore, it takes roughly 2-3 weeks for a new article to gain traction online, so if you do not see movement within the result pages do not give up, it will happen, just give it time to adjust.
Top Media Outlets for 2019
- PR Newswire
- Digital Journal
- Boston Globe
- Yahoo Finance
Reverse search engine optimization is a highly sought after solution in today’s’ world of reputation management strategies. If you have any additional questions please fill out the form below and we can help you suppress web pages that are limiting the success of your business.
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2. Creation of Various Business Listings
One quick and easy way to increase your visibility online and get more relevant content about you or your business on the first pages of search results like Google would be by creating business listings. One important thing to keep in mind when creating your business listings is to stay consistent. It is bad practice to use differentiating phone numbers and contact information across all your profiles. Alternatively, make sure all the information is the same with a slightly altered bio or about me section.
Although you may already think you have a few here and there, there are several hundred options to choose from. Why limit yourself?
In addition, ensure that the contact information across all of your listings is identical. Google will get confused if you have a phone number on Facebook that does not match your phone number on your Google My Business listing.
Just like press releases and media outlets, business listings also hold high authority online. Sites such as Yelp, Google, Yahoo, TripAdvisor, Expedia and hundreds more show on the first page. It is bad for technical SEO efforts to neglect the creation of various business listings.
Creating business listings is one of the best ways to marketing yourself or business FOR FREE in 2019. Plus this is a great way to improve your search engine optimization (SEO).
Here is a list of the Top 10 sites you can start creating/updating your business information on, we excluded the obvious choices such as Google, Yelp and TripAdvisor in case you already are listed:
- City squares
3. Conduct SEO Audits for Additional Insights
Have you ever audited your own site? Do you have the ability to conduct a search engine optimization, technical SEO audit on your business to see where there is room for improvement?
For most, the answer is probably no unless you have an in-house IT or Technical Specialist. As a business owner, you are various tasks daily to deal with, SEO will take you time if you are not as tech-savvy.
To efficiently and effectively manage your own SEO efforts you will need knowledge in the following sectors:
- How to increase page speed
- Optimal keyword difficulty terms sought after
- Knowledge of various keyword research tools (SEMRush, Moz, Ahrefs, and much more available online)
- How to decrease loading times
- Proficient in internet marketing
- How to establish a positive online presence
However, there are several tools available on the internet as well as websites to use to perform this on your behalf. Finding out the best keyword opportunities or best keywords for S E O is imperative to achieving a position on the first page of each organic search engine.
The most effective tool is found on SEMRush, this is a paid feature however they do offer a free trial so you can at least run one S E O audit, export the insights and work on them over time. Here you can conduct various organic search engine optimization audits for your website. This will uncover any bad links, error-filled pages, on-page search engine optimization insights and even a list of keywords you can start to implement.
SEMRush is an alternative to hiring an organic search engine optimization consultant to work for you. Simply export your report to a management software like Trello and work through the checklist one by one.
Considering the best way to reverse SEO bad online reviews, negative results or web pages is by simply optimizing your own content.
So, gone are the days where you could stuff your articles full of keywords and have it rank on Google’s result pages in a few days. As technology grows, so does Google’s algorithm. Synonyms and relative terms are factored in where Google will penalize you and deem your pages as “spam”. By running a quick organic search engine optimization audit (5 minutes) on SEMRush you will uncover what parts of your website need adjustments. Start with long-tail keywords to build up your traffic. As your site gets more powerful in authority over time you can begin to write about more broad competitive keywords.
4. Social Media Efforts
As simple as this sounds, social media marketing is becoming more and more of a trend. Millennials are starting to get older and enter the workforce.
So, creating profiles on Instagram, Facebook, and Twitter are some of the easiest ways to promote yourself FOR FREE!
Furthermore, one of the most growing marketing techniques in 2018 into 2019 is Web 2.0. Online marketing is key in 2019, everyone uses their cell phones to research and communicate you must have a way to connect with your audience in all shapes and forms.
For example, this is when a business publishes a new blog or page on their website then shares it to Instagram. From Instagram, you can then share that post to Facebook and then share it from Facebook to Twitter. You can continue this process throughout all of your social media profiles to maximize your efforts.
This chain building technique quickly increases the page authority of that particular blog or webpage. Gain more followers online by consistently publishing new content!
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Here is a list of the most visited social media platform by users in 2018:
- Messenger (Facebook)
- Tik Tok
So, we highly recommend you create a profile. You do not necessarily need to post on them (although we do recommend it).
Therefore, social media profiles alone should give you an added boost in organic search engine optimization. Making it much easier to suppress and perform reverse SEO on negative web pages.
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Final Thoughts on Reverse Search Engine Optimization
Furthermore, when working on technical SEO yourself it is important to keep in mind, the results will not be instant. Continuous efforts must be put forth in order to keep pushing information off the first pages of search engines.
Additional questions on web design, responsiveness, or more reverse SEO? Complete the form below and we will contact you within 24-hours to find the best solution for you. Again, neglecting your optimization efforts is bad for technical SEO overall. You want to remain active and consistently monitor and update the content published on your website.
Online reputation management services by NetReputation are 100% guaranteed for life! You only have one reputation, we make sure it’s a good one.